Initial creator discovery and listing
Selecting good creators
Organizing listed data
Accelerating research speed with AI technology using Spray
Find the actual seeding targets that match the concept specified in Step 1. Campaign Planning Stage.
Considering that the success rate when sending outreach messages is about 5% on average, you need a list of approximately 20 times the number
Channel | Characteristics | How to Use |
|---|---|---|
Instagram hashtag search | Find natural active users based on latest uploads | Search with topic-related hashtags |
TikTok recommendation algorithm | Can capture emerging influencers with high viral potential | Explore with #product name, #review keywords |
Competitor sponsorship analysis | Reference influencers recruited by similar brands | Check posts tagged with competitor products |
Community/cafe active users | Can approach niche targets | Popular members of mom cafes, office worker community leaders, etc. |
Influencer platform utilization | DB search and direct outreach | Reference: Influencer platform comparison analysis content |
Tip: When listing, check 'recent view counts', 'save and share counts', and 'content tone and manner' along with 'follower count'!
Influencer seeding should target those with high expected value in terms of views and impact, even if their follower count is low. Selecting based on 'recent content views relative to followers' and 'saves relative to views', which are the most important metrics on Reels/TikTok currently, will greatly help improve overall performance.
Tip: If recent content views are less than half the follower count, we judge them as unsuitable for seeding targets.
Target alignment: Does it match the age/gender/interests we want?
Content quality: Photo, video quality and editing style
Recent activity: Whether posts/stories were uploaded within the last month
Brand compatibility: Naturalness of existing sponsored posts
Sponsorship oversaturation: Be cautious of accounts that only post sponsored content
When organizing researched influencers, it's good to fill in data with consistent criteria to speed up the selection process.
If using platforms like Spray, we recommend creating groups for management.
Account Name | Channel Link | Follower Count | Recent Performance | Suitability |
|---|---|---|---|---|
Activity name | Actual SNS address | Mark with reference date | Views vs followers, saves, etc. | 1-5 points / main concepts, etc. |
The easiest way to speed up creator research that's perfect for our brand Try Spray's AI creator search feature!
AI quickly searches for influencers with the visuals, concepts, follower scale, and countries that brands want
Performs listing of about 1,000 people in under 10 minutes per search according to settings
Provides 'Viral Score' calculated from recent content views relative to followers, supporting quick selection of influencers with high expected performance
Reference