Spray’s AI-based Creator Search is a core feature and the only solution in the world that researches influencers based on visual information.
It allows you to fully align your influencer group with the intent of your seeding campaign, ensuring that only the most relevant creators are selected.
You can also research influencers from all countries that support TikTok and Instagram Reels, in addition to the U.S., Japan, and Korea.
Note: The number of influencers trained by the AI may vary by country, which can affect search quality.
Creator Search is currently offered in the following steps:
Decide on the follower range for the influencers you want to include in your seeding campaign group.
You can set a range from a minimum of 1,000 to a maximum of 500,000 followers. If you'd like to find influencers with more followers, simply click “No Limit.”
Next, specify the country where the AI should search for influencers.
Example Creator Search: Quickly find creators with a similar visual style and tone based on a specific influencer.
Influencers in the 1K–500K range (nano to micro) often drive stronger engagement and create more authentic content — making them ideal for seeding & UGC campaigns.
To help the AI understand the visual style you're looking for, you can enter the ID of an example account, and the influencer’s recent content will be displayed.
You can enter up to five example accounts to guide the AI search more effectively.
If you want to refine the search criteria even further, you can manually select specific pieces of content from the example accounts.
If you can describe a specific concept or visual style in words, you can also perform a search using prompts.
For example, among influencers who review skincare products, you can narrow it down to those who post “before and after” content.
Due to the nature of this search method, the more detailed and visually descriptive your prompt is, the more satisfying and accurate the results will be.
How to Write a Good Prompt:
Be visual and objective — think in what can be seen, not abstract ideas
(e.g., "woman applying lipstick" vs. "confident woman" )
Include traits like age, gender, ethnicity, activity, setting
Stick to one clear idea per prompt — avoid mixing too many elements
If your prompt results with ‘//’ in the ‘AI Language Converted’ preview, the AI will search for each part separately — not as a combined idea. This usually means the prompt is too broad or split in concept.
After clicking the search button, the AI will display a list of influencers based on the provided criteria.
If the search conditions are simple, around 2,000 influencers will be shown. If the conditions are more complex (e.g., specific follower counts or visual requirements), an initial list of around 500 influencers will be displayed.
From the search results, you can select influencers to include in your "Creator Group" using various metrics:
Estimated Views: Based on the views of the influencer’s recent content. It shows the average number of views you can expect during the seeding campaign.
Viral Score: Calculated by comparing recent content views to follower count, helping to estimate the influencer’s cost-effectiveness.
Commercial Score (TikTok only): Indicates how similar an influencer is to top-performing creators who drive strong sales. For example, creators with high “saves per view” ratios will score higher.
AI Match Score: Shows how closely the influencer’s visual style aligns with the example accounts or prompts provided, based on AI analysis.
Creator Filtering Feature to Help You Select
In the search results, you can exclude the following two types of creators from the list:
People already added to Creator Groups within your account
People who do not have Email Information
Spray collects and shows you email information that creators have left on their SNS accounts and other SNS accounts they operate.
Avoid mixing unrelated concepts in a single search — split them up
Ultra-specific themes may limit results — for example, creators doing makeup during a hiking trip are rare.
Get creative with your angles:
Think about different ways your product can be positioned through content.
Example:
For a sunscreen campaign, you could search for:
→ beauty creators, athletes training outdoors, or senior creators with a skincare routine
Supplement Product Campaign
Search by simple target persona:
man drinking protein shake
shirtless man with beard showing supplement
man taking capsule supplement
Search by diverse content angles:
Performance & Muscle: man working out, man jogging outdoors
Wellness & Recovery: man stretching
Focus & Energy: man playing video games
Lifestyle: man filming morning routine, man relaxing in a sauna
Bad prompt:
"man stretching with supplements in background" → AI interprets it as two separate ideas
→ Returns creators who stretch AND creators who show supplements (not both)
Fashion Wear Campaign
Instead of abstract prompts like: “woman in Y2K fashion”
Use more specific, visual descriptions for that specific fashion style:
woman wearing baby tee and low-rise flares
woman in velour tracksuit and platform sneakers
woman wearing mesh long sleeve top and cargo pants
Beauty Product Campaign
Skincare
woman applying serum with dropper
woman using cleanser in bathroom
woman putting on sheet mask
Makeup
woman applying lipstick close-up
woman doing eye makeup tutorial
woman showing blush palette
Natural Wellness
woman in robe doing night routine
woman with towel on head doing skincare
woman in natural daylight applying skincare