You can search for influencers from all countries worldwide, except the United States, Japan, and Korea, who support TikTok and Instagram Reels.
At the bottom left corner, you can see the available platforms: TikTok and Instagram. Select the platform you want to search on to begin your search.
Define the follower range for the creators you want to find. You can set a range from a minimum of 1,000 to a maximum of 500,000 followers. If you're looking for creators with more than 500,000 followers, simply select No Limit.
Select the country of the creators you wish to search for. As the trend in influencer outreach shifts from direct messages(DMs) to emails, having access to creators' email information is becoming increasingly important. You can use the email filter to search only for creators who have an email address listed.
What does country means in filter?
The creator's country is determined based on the region where the creator is primarily active.
Please enter the creator ID of the type of influencer you are looking for. To get more accurate results, we recommend selecting similar types of content during your search.
TIP The more visually similar content you select, the better the AI understands your intent and delivers more accurate results.
If you can describe a specific concept or visual style in words, you can also search using an AI prompt. Due to the nature of this search method, the more detailed and specific your visual description is, the more accurate the search results will be.
If you use the language of the country you are searching in (e.g., United States – English), you can get more accurate results.
TIPHow to Write a Good Prompt
Please describe visually, and write objectively.
(예:
"A woman applying lipstick"/"A confident woman")Including visual elements such as age, gender, race, actions, and location can help improve search results.
Please include only one clear idea in each sentence.
After entering the above criteria, click the Search Similar Creators button to start the search.
Spray displays a list of creators based on the information you entered. Depending on the search criteria, a list of approximately 500 to 3,000 creators will be shown.
After selecting your desired creators from the list, click the + Save button to add them to a creator group.
Estimated Views: This is the average number of views you can expect when running a seeding campaign. It is calculated based on the creator's recent content performance.
Viral Score: This score is calculated by comparing the number of views on recent content to the follower count. It helps you roughly estimate the cost-effectiveness of working with the creator.
Commercial Score (TikTok only): This score estimates the likelihood of a viewer taking action (e.g., showing interest, searching, purchasing) based on content views. For example, if a creator has a high Save-to-View ratio, their Commercial Score will be higher.
AI Match Score: This score shows how visually similar the creator is to the example creator or prompt, based on AI analysis.
You can apply the following two filters within the search results:
Creators who have already been added to a creator group
Creators without an email address
Spray collects and displays publicly available email information from the creators' accounts.
Avoid combining different concepts in a single search. Try searching them separately.
Highly specific topics may return few results (e.g., a creator who does makeup while hiking).
Try exploring from different angles.
Imagine creators who can connect your product to a range of themes.
Examples of Effective Prompts:
Search by Target Persona:
A man drinking a protein shake
A muscular, bearded man showing a supplement
A man taking capsule-type supplements
Search by Content Angle:
Fitness / Muscle-focused: “A man working out,” “A man jogging outdoors”
Wellness / Recovery-focused: “A man stretching”
Focus / Energy-focused: “A man playing video games”
Lifestyle-focused: “A man filming his morning routine,” “A man relaxing in a sauna”
Examples of Ineffective Prompts
INPUT“A man stretching with supplements in the background”→ The AI is likely to interpret 'stretching' and 'supplements' as separate elements, not contextually connected.
OUTPUTA creator stretching + a creator showing supplements→ Not the same person.
Examples of Effective Prompts
Fashionwear Search
“A woman wearing a baby tee and low-rise flare pants”
“A woman wearing a velour tracksuit and platform sneakers”
“A woman wearing a mesh long-sleeve top and cargo pants”
Natural / Wellness Mood Search
“A woman in a robe doing her nighttime routine”
“A woman with a towel wrapped around her head applying skincare”
“A woman doing skincare in natural light”
Abstract descriptions like “A woman with a Y2K style” may reduce search accuracy.
Examples of Effective Prompts
Skincare
“A woman applying serum with a dropper”
“A woman using a cleanser in the bathroom”
“A woman wearing a sheet mask”
Makeup
“A woman applying lipstick in a close-up shot”
“A woman doing an eye makeup tutorial”
“A woman showing a blush palette to the camera”