Campaign

Create a campaign that fits your brand’s seeding (gifting) marketing strategy.

• Go to Campaigns > Click New Campaign to create a campaign.

• You can choose between a Campaign with a predefined structure and a Custom Campaign where you can build the brief freely.

In Campaign, you can write a brief based on Spray’s default structure.

[Default Sections]

• Brief title

  • Enter the title of the brief you'd like to forward to the creator.

• Brief language

  • Select the language to be used for the brief delivered to the creator.

    • This applies to the brief UI only, and the brief content is not automatically translated.

  • Supported languages: Korean / English / Japanese / Traditional Chinese / Thai / Italian / Portuguese / Vietnamese / Russian

• Set main image

  • Upload an image that will be displayed at the top of the brief and used as the thumbnail when the brief link is shared.

• Reward

  • Describe the reward to be provided to the creator.

  • Reward types: Free Product / Cash Reward / Affiliate Reward(%) / Enter Manually

• Mission

  • Add the mission details the creator should complete.

• Reference

  • Add references for creators to refer to during the campaign.

• Product

  • Register the products to be proposed to the creator.

• Required Tags

  • Set the required tags the creator must include during the campaign.

• Collect creator information

  • Collect the information about the creator required for the campaign.

  • Collectable information: PayPal account information / Basic information / Shipping information

• CS/Contact channels

  • Specify where creators should send inquiries.

• Notice

  • Write any additional information you want to share.

In Custom Campaign, you can write a brief by selecting only the sections your brand needs.

• Freely adjust what your brand wants to emphasize, as well as the content and order.

[Required Sections for Custom Campaign]

• Brief Title / Brief Language / CS·Contact channels / Main Image

[Custom Campaign–Only Section]

• Questions

  • You can freely ask questions to collect information you want from creators.

  

Quickly organize a creator list that fits your marketing strategy.

Load creator groups saved in Creator Search all at once.

• Campaign > Creators tab > Add (right) > Import from Group

To send briefs to creators you’ve explored before, add them directly using creator's username.

To add multiple creators at once, use the Add multiple creators feature.

Recruit creators to participate in the campaign by sending briefs.

Send briefs to Instagram creators via DM.

• Select creators > Send Brief > Send via DM

Write compelling content that excites creators.

• After clicking Send DM, check the selected creator list.

• Go to the Instagram DM screen, paste the automatically copied content, and send the message.

• Return to Spray, and in the send confirmation popup, click Yes, I have sent it — the creator will move to the complete list.

With DM Agent, you can send DMs in bulk to multiple creators.

However, account management is mandatory, so you must review the guide below before using it.

• → [Manual] Prepare for Instagram DM Sending

• Select creators > Send Brief > Send via email

  • Only creators who have email information among the selected creators will receive the email.

• Write an attractive email subject and message.

• Set sending conditions and send emails.

  • Sending Account

    • System accounts

      • This is a system-provided account from Spray, allowing you to send briefs immediately without connecting an email or managing email warm-up.

      • If you need to send a large volume of outreach emails quickly, select the System Account to send briefs.

    • Linked accounts

      • You can send directly from the account your brand operates.

      • However, account management is mandatory, so you must review the guide below before using it.

        • → [Manual] Prepare Gmail Accounts

  • Reply-to Email

    • The System account is send-only and cannot receive replies.

      If you select the System account, please specify a separate email for communicating with creators.

  • Maximum emails per hour

    • If System account is selected → fixed at 100

    • If Connected Account is selected → check the daily sending limit based on the Gmail account type and health status, then set an appropriate number between 5–70.

Download the email CSV via the Download button in the creator list.

View shipping information for creators who accepted the brief.

• Find creators who accepted the brief in the Participated tab.

• Download the shipping details collected via the brief as a CSV.

  • Click Shipping Information CSV to download the file.

• After that, proceed with product shipping separately according to your brand’s internal process.

Content is automatically tracked using the required hashtags entered in the brief.

• Spray tracks content uploaded after the campaign is created.

• Tracking continues for 90 days from the first content, and new content is updated at 4:00 AM(KST), while view counts are updated at 8:00 AM(KST).

• For content missing required hashtags, use Track content to add it manually.

• For high-performing content, press the Spray button to register it as a campaign reference.

• Registered content can be used as a reference in your next campaign brief.

If all campaign processes are complete, click Close Campaign.