You can create seeding (gifting) campaigns by product and round, send proposals via DM and email, and review the content generated through each seeding campaign.
Views are tracked for up to 90 days after the first piece of content is published.
Content collection continues as long as the campaign is active.
Only content that includes the exact same suggested hashtags (excluding account tags) will be collected.
Click the
+ New Campaign
button to create a campaign.Fill in the required details such as the campaign (seeding) title, product detail page, and other relevant fields.
** If the mission is simple, participation rates may increase — allowing more creative freedom for creators.**
Click the
+ Add
button on the right side of the Creator section.Choose your preferred method to add creators:
Import from Group
Enter Username
Select all creators, then click the
Send Proposal
button at the top right and choose “Send via DM.”** If you’d like to send in bulk, click the
・・・
button and selectDM Agent
.** Note: If using DM Agent, you’ll need to manage connected accounts.
Write the message that will be sent along with the campaign proposal. Make it engaging to excite the creator!
** Keep your message short and focused on encouraging them to click the proposal link.
** Use the
{ } Add Personalization Tag
button to create a message that feels special — like “I reached out just to you.”** You can also load messages saved in your template library.
When you click Go to Send DM, you'll be redirected to the Instagram web page.
On the Instagram DM screen, paste your pre-written message using Control + V. (The message is automatically copied beforehand.)
Return to Spray and click Yes, I sent it in the confirmation popup to move the creator to the Sent list.
Note: The DM will be sent from the account you're currently logged into on Instagram Web.
You can download a CSV file by clicking the
Download
button at the top right. You can check email information, and creators without an email address will be marked as “Email Not Provided.”
Essential Checklist for Smooth Email Delivery
Select all creators, then click the
Send Proposal
button at the top right and choose “Send via Email.”Only creators with email addresses will receive the email (creators without email addresses will be automatically filtered out).
Enter the email subject and body message. You can use personalization variables like
{}
for a tailored message.Click the “More” button next to each creator to view the delivery list.
After setting the maximum number of emails per hour and other delivery options, click the
Send
button. Emails are sent at irregular intervals, so the process may feel slow at times.
You can view the list of creators who accepted the proposal under the
Participated
tab.Click the
Download Shipping Info CSV
button at the top right to download the shipping details file.** If you manually add a creator to the campaign participation list, their address will not be collected.**
Use the shipping information to send products to the creators.
** Please proceed with shipping according to your internal process.**
Click the
Mark Product as Shipped
button to complete the campaign. ** This action is irreversible, so only click it when the campaign is truly complete.**
Content is tracked based on the required hashtags listed in the proposal. (All hashtags must be included.)
** Content is collected starting from the moment the proposal is created.
** Use the
+ Copy Hashtag
feature in the proposal to easily copy them.If a creator forgets to include the required hashtags, you can use the
+ Add Content Manually
button.** Only content that contains all required hashtags (100% match, excluding account tags) will be collected automatically.
** Starting from the first post, new content is updated daily at 4:00 AM, and view counts at 8:00 AM (KST).
After monitoring content, the Spray button will reflect view count with different colors:
Aurora Spray Button: 1M+ views
Purple Spray Button: 500K–1M views
Transparent Spray Button: Under 500K views
Click the Spray button to view the proposal that was sent for that campaign.
** If you want to reuse a previous campaign as a reference, click the Spray button → copy the campaign template to quickly launch a new one. (Aurora buttons are recommended — viral effects typically appear within 2 weeks.)