Check content uploads and archiving
Quantitative + qualitative performance analysis
After product shipping is completed, check content upload status for about 1-2 weeks, and if it's paid seeding, proceed with the review process.
The actual content upload rate through seeding is known to be 70% industry average, with good campaigns reaching 85% level, and performance can be improved by following up through DM/email/phone calls without missing timing.
Checklist When Seeding Content is Uploaded
Whether basic content guidelines are followed (music copyright, hate speech, disparaging other companies' products, etc.)
Whether campaign planning intentions are reflected
Whether required hashtags and account tags are entered
Also, since content may be deleted later, collect and manage not only content links but also image captures and original videos.
Once the total campaign is completed, aggregate and analyze the overall performance. Unlike advertising, seeding campaigns cannot directly check sales contribution or purchase conversion rates, so various indirect indicators must be used to measure performance.
The main performance indicators checked are as follows:
Item | Measurement Method |
|---|---|
Total Views | Evaluate impact by summing all content views |
Post Engagement | Number of likes, comments, saves and shares |
Follower Change | Compare brand account followers before and after campaign |
Brand Mentions | Number of #brand name #category name @account tags |
Content Reusability | Number or percentage of content available for reposting, advertising materials |
Expected Sales Contribution | Indirectly check if there was actual sales impact immediately after campaign |
However, in practice, checking all the above indicators is very difficult and inaccurate, so qualitative evaluation methods are used more frequently.
Points to Consider
: Were the campaign's planning intentions fulfilled?
Obtaining useful feedback, discovering advertising materials, improving promotional sales
Check if it was operated according to the goals established in Step 1. Campaign Planning Stage
If creator content significantly deviates from planning intentions, proper hypothesis validation becomes difficult
Ultimately, rather than just creating views on a one-time basis, it's good to think about creating reproducible results such as brand strategy and advertising material discovery, and reflect this in subsequent campaign planning.
Follow-up Action Examples Based on Seeding Campaign Performance
Discover content that recorded high views → Utilize hooking points for rapid scaled reproduction
Content with high engagement indicators → Use as advertising materials to artificially increase views and measure performance
Discover multiple contents with ambiguous level views → Increase quantity in similar ways and proceed again for evaluation