Create creator outreach message templates
Send outreach messages efficiently
Ship products to successfully recruited targets
Accelerate outreach speed with automation technology (with Spray)
Compose messages to send to the creator groups you've built. Creating common content in template format can speed up your outreach process.
Common Tips for Outreach Message Templates
Keep the first message short so it can be understood at a glance
Personalize as much as possible and convey the proposal context to generate interest
Actively use messages that elevate the recipient's status
Configure your profile to make brand/product features easy to understand before sending
▶ New Product Feedback Request Style
Hello {Creator Name}! This is Brand OO that {solves ~~ problem}!
We're running a sponsorship campaign to celebrate our new product launch, and I thought it would suit your style perfectly, so I'm reaching out carefully.
If you're interested, I'd love to share more details!
▶ Paid PPL Proposal Style
Hello {Creator Name}! This is Brand OO that {solves ~~ problem}!
In preparation for the upcoming {~~ promotion}, we're proposing collaborations to introduce our products to more people.
{Creator Name}, you seem to have excellent expertise in our field, so I'd love to propose a collaboration this time
If you reply, I'll send you specific details!
*It's best to compose messages as concisely as possible according to the campaign planning intention and the creator's follower scale.
If creators show interest, exchange specific information about products and fees.
▶ Example Content to Discuss During Outreach
Products to send (+ representative images)
Proposed reward structure
Seeding product price
(Optional) Basic content fee (amount allocated within campaign budget or amount proposed by the other party)
(Optional) Additional fee (for achieving specific performance or meeting requirements)
Content creation guidelines
Propose based on campaign objectives and product messaging
Required upload hashtags and deadlines
Product options and shipping address
Whether original content submission/secondary use is possible
To recruit many influencers within a set deadline, the following strategies should be added:
Common Tips for Influencer Outreach
Send first to high-priority targets and groups
Increase daily sending volume through nurturing dedicated Instagram/TikTok/email accounts for outreach
Manage progress in filter format such as [Message read - Under discussion - Outreach completed]
Among these, outreach accounts require warmup time after creation, so we recommend creating them as quickly as possible.
Also, for TikTok, outreach difficulty through DM sending is higher than Instagram, so actively using email is recommended. Email allows you to relatively easily increase daily sending volume compared to SNS DMs.
Where TikTokers Usually Leave Email Addresses
Their TikTok profile bio section
Other SNS they operate like Instagram/YouTube
Contact information within Linktree
Once outreach is completed, process shipping sequentially.
*If specific options of seeding products are sold out, it can affect the outreach process, so dividing into 1st/2nd phases for outreach is also a method.
Since creators are also our potential customers, it's good to include simple handwritten notes, brochures, or coupons rather than just sending products.
Hello XX! Thank you so much for joining OO Brand's first campaign
I hope you enjoy using the product, and I look forward to your review! Always stay healthy and have a great day :)
The most important factors in influencer outreach are message conciseness and automation of repetitive communication. Using Spray allows you to contact many creators much faster.
Key Spray Features That Help Creator Outreach
CampaignsStreamline communication by putting proposal content in one link
Track and manage the process from proposal sending → acceptance → shipping → content upload
Bulk download product options and shipping information entered by successfully recruited creators
TemplatesRegister frequently used DM/email content to send first messages faster
DM Agent function that registers multiple outreach accounts for bulk sending